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Firecrawl Competitive Intel

Skill

Official Firecrawl skill that scrapes competitors' pricing, feature and changelog pages, extracts plan prices, feature lists and recent changes, and produces a sourced competitive-intel report with change alerts, easy to rerun on a schedule. Needs a Firecrawl API key and its CLI or MCP.

firecrawl/firecrawl-workflows · skills/firecrawl-competitive-intel193
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README
name: firecrawl-competitive-intel
description: Monitor competitor pricing, features, changelogs, dashboards, and product changes with Firecrawl. Use for recurring competitive intelligence, pricing tier extraction, feature change tracking, or structured competitor alerts.
license: ISC
metadata:
  author: firecrawl
  version: "0.1.0"
  homepage: https://www.firecrawl.dev
  source: https://github.com/firecrawl/firecrawl-workflows
inputs:
  - name: FIRECRAWL_API_KEY
    description: Firecrawl API key for hosted Firecrawl requests.
    required: true

Firecrawl Competitive Intel

Use this for monitoring competitors over time. This is not the broad competitor analysis workflow.

Onboarding Interview

Infer competitors, focus, cadence, and output format from context. If competitors are clear, proceed immediately.

Ask at most 1-3 concise questions only if blocked, such as the competitor list, focus area, or whether authenticated pages/profiles are required.

Firecrawl Collection Plan

For each competitor, use Firecrawl scrape or browser as needed:

  • pricing pages, annual/monthly toggles, expanded feature tables
  • feature and product pages
  • changelogs, blogs, release notes, docs updates
  • authenticated dashboards only when the user has legitimate access

Parallel Work

If appropriate, use sub-agents or equivalent parallel task runners. A natural split is one competitor per researcher or one focus area per researcher.

Each researcher should return pricing tiers, features, recent changes, source URLs, and confidence notes.

Final Deliverable

# Competitive Intel: [Competitors]

## Alerts
[Notable pricing, feature, or positioning changes]

## Per-Competitor Breakdown
[Pricing tiers, feature inventory, recent changes]

## Cross-Competitor Comparison
[Pricing table, feature matrix, key differentiators]

## Suggested Follow-Ups
[What to monitor next]

## Sources
[URLs visited]

## Rerun Inputs
workflow: firecrawl-competitive-intel
competitors: [list]
focus: [all/pricing/features/changelog]
cadence: [one-off/weekly/monthly]

JSON Shape

When structured output is requested, include generatedAt, competitors, pricing, recentChanges, features, and sources.

Quality Bar

  • Extract real plan names, limits, and dates when available.
  • Note contact-sales or gated details instead of guessing.
  • Preserve sources for diffing future runs.

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