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Founder Skills

Skill

15 marketing and growth skills for founders and small teams: SOPs, go-to-market plans, next growth moves, competitive intel, pricing, cold email outreach, landing page CRO, PRDs, and X and LinkedIn posts. Add a company context file to your project for output that fits your business.

ognjengt/founder-skills533
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README

Claude Code skills pack for founders, marketers, content creators and business owners.

This repository contains 20+ Claude skills that will help you turn Claude into a Fortune 500 growth team.

Stop prompting from scratch and use 20+ proven marketing, copywriting, and product skills companies pay millions for.

Learn more at: https://saasstrats.com/founder-skills

Cover package

Installation

Via Terminal (npx)

npx skills add https://github.com/ognjengt/founder-skills

Install a specific skill:

npx skills add https://github.com/ognjengt/founder-skills --skill prd-generator

Manual Installation

Clone the repo and copy all skills to your project:

git clone https://github.com/ognjengt/founder-skills
cp -r founder-skills/skills/* .claude/skills/

Or copy a single skill:

cp -r founder-skills/skills/prd-generator .claude/skills/

To install globally (available across all projects):

cp -r founder-skills/skills/* ~/.claude/skills/

Available Skills

SkillDescription
sop-creatorCreates detailed Standard Operating Procedures for business processes
cro-optimizationAnalyzes landing pages against 13 CRO principles and provides detailed optimization recommendations with before/after examples
viral-hook-creatorCreates viral hooks for content and marketing
lead-magnet-generatorCreates viral lead magnet posts with CTAs that drive comments and DMs — produces quick and detailed formats for Twitter/X and LinkedIn
strategic-planningAnalyzes your business to deliver 3 specific, high-impact next moves for growth (marketing/sales) — asks diagnostic questions when needed to uncover bottlenecks and opportunities
go-to-market-planDelivers 3 best go-to-market strategies tailored to your product, stage, and market — asks diagnostic questions about product readiness, ICP, competitive positioning, and distribution channels
x-writerCreates 3 viral X (Twitter) posts in different proven formats with creator voice matching (Hormozi, Naval, Gazdecki, Dakota, Machina, Ognjen) — uses 51+ post templates and 8 format structures
linkedin-writerCreates 2 viral LinkedIn posts in different proven formats with voice matching — uses 8+ post templates and 7 format structures (Lessons Learned, Blueprint, Story, Strategy, Case Study, Hot Take, Quick Hack)
outreach-specialistCrafts high-converting outreach sequences (cold email, LinkedIn DM, X DM) using 8 proven templates with follow-up strategy, platform-specific rules, and personalized messaging that books calls
competitor-intelAnalyzes competitors with verified metrics, leverage strategies, and predicted next moves
brand-copywriterWrites marketing copy using proven frameworks (AIDA, PAS, BAB, etc.) for ads, landing pages, emails, and more
pricing-strategistBuilds comprehensive pricing strategies with tiered plans, price justifications, and revenue optimization through interactive Q&A
prd-generatorGenerates professional PRD documents optimized for AI coding tools — asks clarifying questions and outputs PDF to ./prd_outputs/
product-hunt-launch-planCreates comprehensive, personalized Product Hunt launch plans to rank #1 — includes hour-by-hour battle plan, templates, and 20+ alternative launch platforms
marketing-ideasProduces the 5 best marketing ideas for your business from a curated database of 160+ proven strategies — tailored to your industry, audience, and goals

Usage

After installation, use skills in Claude Code by typing:

/sop-creator create an employee onboarding process

/linkedin-writer write a post about our new product launch

Customizing for Your Business

After installation, create the FOUNDER_CONTEXT.md in your project root, and copy the contents from this repository.

Then replace the fields with your own custom values so that the skills are tailored to you:

  • Company name and industry
  • Target audience and value proposition
  • Brand voice and tone
  • Business goals
  • Products/services

Skills automatically check for this file and use it to personalize outputs. Each project can have its own context file for different businesses or clients.

Contributing

Want to add a new skill? See CLAUDE.md for development guidelines.

Skill Structure

skills/
└── your-skill/
    ├── SKILL.md        # Main skill definition
    └── references/     # Additional reference materials

License

MIT

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