Sales

Plugin

Sales plugin with 36 skills for call prep and follow-ups, account research, lead qualification, deal reviews, pipeline management and forecasting. Can read and write your CRM, email and calendar. Official from Anthropic.

anthropics/knowledge-work-plugins · sales29.9k
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README

Sales Plugin

A sales plugin primarily designed for Cowork, Anthropic's agentic desktop application, though it also works in Claude Code. It helps with the whole sales day: prepping calls, summarizing and following up, researching accounts, working deals, reviewing pipeline and writing the forecast. It works with the tools your team already uses (your CRM, email, calendar, chat and call recorder) or with files you upload when nothing is connected.

Installation

claude plugin marketplace add anthropics/knowledge-work-plugins
claude plugin install sales@knowledge-work-plugins

What's new in 2.0

  • From 9 to 36 skills. New skills cover deal reviews, close plans, stakeholder maps, renewals, customer health, lead routing, CRM updates, meeting booking, inbox sweeps and team pipeline views.
  • Works across CRMs and email providers. Skills read your CRM's own stages and fields instead of assuming one vendor's setup, and work the same on Gmail or Outlook, Slack or Teams. No settings file is needed; a skill asks once for anything it cannot find.
  • Uses uploaded files when nothing is connected. Upload a pipeline export, a transcript or a list of accounts, and the skill works from that.
  • Acts when you ask. Skills can update CRM records, create email drafts or send email, post to chat and book meetings, within each connector's permissions. Changes a skill suggests on its own are shown to you first, with the evidence behind them.
  • Treats outside content as information. Emails, call transcripts, chat messages and documents are read as information, never as instructions. If an email or transcript asks for an action, the skill shows you the action before anything happens.
  • Existing skill names still work. account-research, call-summary, forecast, call-prep, daily-briefing, draft-outreach, pipeline-review, competitive-intelligence and create-an-asset keep their names, rebuilt on the new skills. Two behave differently: create-an-asset now builds decks, one-pagers and leave-behinds from your account data rather than landing pages or interactive demos, and forecast writes a commit, best-case and pipeline narrative instead of best, likely and worst scenarios.

Skills

Skills run when your request matches, or directly by name (for example /sales:call-summary).

Your day

SkillDescription
setupFirst-run setup: shows what's connected and what each tool unlocks, learns how you write, and renders a starter dashboard
daily-briefingMorning rundown: today's meetings with account context, deals closing soon, customer emails waiting, top actions
call-prepPre-call brief: attendees, account history, prior call context, open opportunity status, discovery questions
call-summaryTurn a transcript or call notes into a follow-up email draft, a team summary and proposed CRM updates
inbox-sweepSort unread customer emails by priority and draft replies
schedule-meetingFind a time, draft the invite, book it on your calendar and log it to the CRM
log-activityLog a call, meeting or email to the right account, opportunity and contact in the CRM
end-of-dayClose out the day: calls processed, CRM current, commitments captured, tomorrow's top three
weekly-wrapEnd-of-week summary of what closed, moved and slipped, and what's on deck Monday

Accounts and prospecting

SkillDescription
account-researchResearch a company or contact: overview, recent news, likely priorities and fit against your ICP
account-contextOne brief on an account from CRM data, email, docs, transcripts and team chat
stakeholder-mapMap the people in a deal: roles, influence, sentiment, who's missing and your best way in
draft-outreachDraft a personalized email or multi-touch sequence, and add the contact to a sequence when asked
lead-triageScore an inbound lead or rank a lead backlog against your ICP and recommend next actions
route-leadDecide who owns an unrouted lead or opportunity and draft the handoff notes
account-tieringScore and tier a list of accounts or your whole book by fit and engagement
account-planBuild or refresh a strategic account plan and sync key fields to the CRM
expansion-whitespaceFind expansion plays in an account or book, with evidence and the opportunities to create

Deals

SkillDescription
deal-reviewDeep-dive on one opportunity: health score, risks, qualification gaps and next actions
deal-advance-gapWhat is missing to move a deal to the next stage and to close, with owners and dates
deal-signalsAlerts across your book: deals gone quiet, slipping close dates, champion changes, competitor mentions
deal-slip-scenarioModel the effect on your number if a deal slips, shrinks or is lost
close-planBusiness case and mutual action plan: why buy, why now, and the dated path to signature
handle-objectionWork through an objection or competitive threat with responses and proof points from your own history
competitive-intelligenceThe play against a named competitor in a deal, plus win/loss patterns and battlecards across the book
create-an-assetBuild a customer deck, one-pager or leave-behind from your account data, with no made-up numbers
update-opportunityUpdate stage, close date, next steps, amount or forecast category, with a before and after

Pipeline and forecast

SkillDescription
pipeline-reviewStage-by-stage pipeline health: coverage, aging, conversion and at-risk deals
crm-hygiene-checkRead-only audit of opportunities for missing fields, stale dates and stage mismatches
forecastThe commit, best-case and pipeline narrative for a forecast call or a 1:1 with your manager
team-pipelineLeader view of a team's pipeline by rep and stage, with at-risk deals and coaching moments
rep-contextLeader prep for a 1:1 with a rep: pipeline, recent activity and where they may need help
win-loss-reviewPatterns in recently closed deals: where deals are lost, common objections, what wins

Customers

SkillDescription
customer-healthHealth check on a customer and QBR prep: relationship, engagement, risks and value delivered
customer-voiceDirect, attributed customer quotes on a topic from call transcripts and email
renewal-radarUpcoming renewals with timing, risk and uplift potential

Example workflows

After a call

/sales:call-summary

Paste your notes or transcript, or name the call if your call recorder is connected. You get a summary, a follow-up email draft, a team summary and proposed CRM updates. Nothing is written to the CRM or sent until you say so.

Forecast call

Write my forecast for this quarter

The forecast skill reads your open opportunities (or an uploaded pipeline export) and writes the commit, best-case and pipeline story, what changed and where the risk is.

Researching a prospect

Research Acme Corp before my call tomorrow

The account-research skill gives you a company overview, recent news, likely priorities and fit against your ICP, and checks whether the company is already in your CRM.

Works with files, better with your tools

Every skill works without any connectors:

What you can doWith nothing connectedWith connected tools
Summarize a call and follow upPaste notes or a transcriptCall recorder, email, CRM, chat
Review pipeline and forecastUpload a pipeline exportCRM
Research accountsWeb search and your contextData enrichment, CRM
Prep for callsDescribe the meetingCalendar, CRM, email, call recorder
Draft outreachWeb search and your contextEmail, CRM, sales engagement
Update the CRMGet a checklist to apply by handCRM
Book meetingsGet a draft invite to send yourselfCalendar, CRM

With nothing connected, a skill says plainly what it used and what it could not see.

Connectors

To check which tools are included and what else works, see CONNECTORS.md.

CategoryExamplesWhat it enables
CRMHubSpot, Close, SalesforceOpportunities, accounts, contacts, record updates
Email and calendarGmail, Google Calendar, Calendly, Microsoft 365Customer threads, drafts, meetings, booking
Call recorderGong, Fireflies, Zoom, Otter.aiTranscripts and call history
Data enrichmentClay, ZoomInfo, Apollo, Lusha, CrunchbaseCompany and contact data
ChatSlack, Microsoft TeamsTeam context and summaries posted to channels

Salesforce and Microsoft 365 (Outlook, Teams, SharePoint) are included. Your organization's admin enables each one in Claude before people can sign in; for Salesforce, that includes setting up your org's Salesforce app.

See CONNECTORS.md for every included server and other options.

For admins

Connector permissions are where your team controls what runs. Each connector can allow, ask or block each of its tools, and the skills never go beyond those settings. If a write tool is blocked, the skill keeps working and hands the person a checklist to apply by hand.

For scheduled runs (a morning briefing, a weekly deal signals digest), set send, post and write tools to ask, so nothing goes out or changes without a person approving it.