# Tools

> Every listed resource, editors’ picks first. The filters below can be combined.

- Search: append `?q=<keywords>` to the URL. Separate several keywords with spaces; all of them must match. Matches name, repository, tags, professions, description and README.
- Filter by type: append `?type=<cli|skill|plugin|mcp>` to the URL.
- Filter by profession: append `?profession=<profession id>` to the URL. Separate several ids with commas; a resource matches when it suits any of them. Ids are listed at https://hebbmind.com/api/v1/professions
- Filter by tag: append `?tag=<tag>` to the URL. Separate several tags with commas; a resource must carry all of them. Tags are listed at https://hebbmind.com/api/v1/tags

Resources for Full-stack / Indie or ML / AI or Data analysis, Tagged `advertising`: 9 items.

> - Full-stack / Indie: General software work: coding-agent workflows, code review, debugging and Git collaboration.
> - ML / AI: Model training, evaluation and LLM application development.
> - Data analysis: Querying, statistical analysis, reporting and visualization.

- [Performance Report](https://hebbmind.com/skill/performance-report.md): [Skill] Turns campaign or channel data into weekly, monthly or quarterly marketing reports: executive summary, key metrics and period-over-period trends, wins and misses, and next-period priorities. Connect analytics tools or just paste tables or key numbers. From Anthropic's knowledge-work-plugins.
- [Google Ads API Account Performance Diagnostics](https://hebbmind.com/skill/google-ads-api-account-diagnostics.md): [Skill] Google's official skill that queries account data through the Google Ads MCP server to diagnose conversion drops, falling leads and impression share lost to bids, budgets or ad rank. Needs a Google Ads account, API credentials (developer token and OAuth) and Python 3.12.
- [OpenAI Ads Conversions](https://hebbmind.com/plugin/openai-ads-conversions.md): [Plugin] OpenAI's official Codex plugin for adding the OpenAI Ads measurement pixel and optional Conversions API (CAPI) to a website, with local validation scripts plus key and deduplication guidance. Needs the site's source and an OpenAI Ads account; review manually before launch.
- [NotFair Plugin](https://hebbmind.com/plugin/notfair-plugin.md): [Plugin] Open-source marketing plugin with 48 skills: SEO and AI search optimization (GEO), GA4 and Search Console analysis, ad diagnostics for Google, Meta, X, LinkedIn, Reddit and TikTok, and WordPress upkeep. Some SEO skills need only a URL; live data requires NotFair OAuth and linked accounts.
- [Google Ads MCP Server](https://hebbmind.com/mcp/google-ads-mcp.md): [MCP] Lets agents query Google Ads accounts, campaigns and performance data with GAQL; currently read-only tools only. Maintained by Google; needs Google Cloud credentials and Google Ads API access.
- [Facebook/Meta Ads MCP Server](https://hebbmind.com/mcp/facebook-ads-mcp-server.md): [MCP] Lets agents read delivery data and change history for Facebook and Instagram ad accounts, campaigns, ad sets and creatives to analyze performance and spot underperforming ads; read-only. Needs a Meta access token (the GoMarble installer can generate one); runs from source with Python.
- [MCP Server for Google Tag Manager](https://hebbmind.com/mcp/google-tag-manager-mcp-server.md): [MCP] Stape's Google Tag Manager MCP: lets agents view, create and edit tags, triggers and variables in GTM containers, for tracking and conversion setup. Hosted version (routes data via Stape's servers) needs just Google sign-in on first use; or run locally with a service account key.
- [Google Ads API Developer Assistant](https://hebbmind.com/plugin/google-ads-api-developer-assistant.md): [Plugin] Official Google Ads API assistant: ask in plain language, generate and validate GAQL queries, run them to export account data to CSV, and debug offline conversion uploads. Account-changing code is generated, not run. Needs a developer token, credentials file and Python 3.10+.
- [Windsor.ai](https://hebbmind.com/plugin/claude-windsor-ai-plugin.md): [Plugin] Windsor.ai's official plugin: connects ad accounts on Google, Meta, TikTok and more plus 350+ data sources such as GA4 and CRMs for quick cross-channel performance reports and wasted-spend detection; asks before changing budgets or pausing ads. Needs a Windsor.ai account with data sources connected.
