# Tools

> Every listed resource, editors’ picks first. The filters below can be combined.

- Search: append `?q=<keywords>` to the URL. Separate several keywords with spaces; all of them must match. Matches name, repository, tags, professions, description and README.
- Filter by type: append `?type=<cli|skill|plugin|mcp>` to the URL.
- Filter by profession: append `?profession=<profession id>` to the URL. Separate several ids with commas; a resource matches when it suits any of them. Ids are listed at https://hebbmind.com/api/v1/professions
- Filter by tag: append `?tag=<tag>` to the URL. Separate several tags with commas; a resource must carry all of them. Tags are listed at https://hebbmind.com/api/v1/tags

Resources for Full-stack / Indie or ML / AI or Data analysis or Founders, Tagged `seo`: 27 items.

> - Full-stack / Indie: General software work: coding-agent workflows, code review, debugging and Git collaboration.
> - ML / AI: Model training, evaluation and LLM application development.
> - Data analysis: Querying, statistical analysis, reporting and visualization.
> - Founders: Business plans, fundraising decks, business analysis and team management.

- [Marketing Skills](https://hebbmind.com/plugin/marketingskills.md): [Plugin] Marketing skills for technical marketers and founders: 50 skills covering conversion optimization, copywriting, SEO and AI search, paid ads, email and cold outreach, pricing, customer research and launch strategy, all sharing one product-marketing context.
- [Competitor Profiling](https://hebbmind.com/skill/competitor-profiling.md): [Skill] Give it competitor URLs and it scrapes homepages, pricing, feature pages and third-party reviews, adds SEO and traffic data, and writes standardized profiles of positioning, features, pricing, customers and differentiators. Needs Firecrawl and DataForSEO MCPs with API keys.
- [Marketing Skills](https://hebbmind.com/skill/marketingskills.md): [Skill] Marketing skill collection: 50 skills covering SEO audits, conversion optimization, landing page copy, pricing, paid ads, email and social media, all sharing a common product marketing context. Supports Claude Code, Codex and more.
- [Lighthouse](https://hebbmind.com/cli/lighthouse.md): [CLI] Official web auditing tool from the Google Chrome team: score pages on performance, accessibility, best practices and SEO from the command line and get HTML, JSON or CSV reports, so agents can iterate on a page. Needs Node 22+ and Chrome.
- [Marketing Team Skills](https://hebbmind.com/plugin/marketing-skill.md): [Plugin] Marketing team plugin with 40+ skills for copy and content, SEO and AI search optimization, conversion optimization, email and social, paid ads, growth strategy and competitor analysis, plus Python analysis scripts. Most need no account; a few, like YouTube transcripts, need API keys.
- [alirezarezvani/claude-skills](https://hebbmind.com/skill/claude-skills.md): [Skill] A collection of 380+ skills across engineering, product, marketing, compliance, finance and executive advisory roles, with many standard-library Python scripts. Claude Code can install them by domain as plugins; works with Codex, Gemini CLI and a dozen other agents.
- [OpenSEO](https://hebbmind.com/mcp/open-seo.md): [MCP] Open-source SEO tool (a Semrush/Ahrefs alternative) with built-in MCP for keyword research, rank tracking, competitor and backlink analysis, site audits and AI search visibility checks. The hosted version has a free trial; self-hosting needs a pay-as-you-go DataForSEO key.
- [Claude SEO](https://hebbmind.com/plugin/claude-seo.md): [Plugin] SEO audit plugin covering technical SEO, E-E-A-T content quality, Schema markup, Core Web Vitals, local and e-commerce SEO, and GEO for AI search. Parallel subagents audit and return a prioritized action list. Needs Python 3.10+; Playwright optional for SPA rendering and screenshots.
- [BrowserTools MCP](https://hebbmind.com/mcp/browser-tools-mcp.md): [MCP] Hands your current browser session to the agent through a Chrome extension: read console logs and network requests, take screenshots, and run Lighthouse performance, accessibility and SEO audits without signing in again.
- [NotFair Plugin](https://hebbmind.com/plugin/notfair-plugin.md): [Plugin] Open-source marketing plugin with 48 skills: SEO and AI search optimization (GEO), GA4 and Search Console analysis, ad diagnostics for Google, Meta, X, LinkedIn, Reddit and TikTok, and WordPress upkeep. Some SEO skills need only a URL; live data requires NotFair OAuth and linked accounts.
- [AI Marketing Skills](https://hebbmind.com/skill/ai-marketing-skills.md): [Skill] Marketing and sales workflows open-sourced by Single Brain: expert-panel content scoring, cold email optimization, turning podcasts and long videos into shorts and social posts, YouTube competitor analysis, decks and financial scenarios, mostly with Python scripts. Some need Gemini or YouTube keys.
- [Google Analytics MCP Server](https://hebbmind.com/mcp/google-analytics-mcp.md): [MCP] Query Google Analytics 4 in natural language: read account and property info and run standard, funnel and realtime reports. Official from Google Analytics (experimental); requires Google Cloud Application Default Credentials.
- [Aaron Marketing Skills](https://hebbmind.com/skill/aaron-marketing-skills.md): [Skill] A collection of 120 marketing skills split across seven areas: brand storytelling, SEO and AI search optimization, social, email, paid ads, influencer partnerships and launches, producing research, plans and copy. Works by pasting in your own data, with no required API key.
- [Web Quality Skills](https://hebbmind.com/skill/web-quality-skills.md): [Skill] Measurement-first audits and optimization of web quality using Lighthouse, Chrome DevTools performance traces and CrUX data, covering Core Web Vitals, WCAG 2.2 accessibility, SEO and best practices, for any frontend framework. By Addy Osmani (not an official Google project).
- [AI Marketing Suite for Claude Code](https://hebbmind.com/skill/ai-marketing-claude.md): [Skill] Marketing work in Claude Code via /market commands: audits and scores a site's copy, conversion and SEO, and generates copy, email sequences, a 30-day social calendar, ad creative, launch plans and client proposals, with PDF reports. Install via the README script; PDF export needs Python.
- [ASO & App Marketing Skills](https://hebbmind.com/skill/aso-skills.md): [Skill] App Store Optimization and app marketing skills: keyword research, title and description optimization, competitor tracking, review management, launch and ad planning. Works from general knowledge alone; add an Appeeky API key or MCP for real App Store data (free accounts get 100 credits a month).
- [OPC Skills](https://hebbmind.com/skill/opc-skills.md): [Skill] Skills for solo founders: website SEO and AI search optimization (GEO), mining user needs from Reddit, X and GitHub, domain price comparison, Product Hunt search, and logo and banner generation. Some need API keys or tokens for Gemini, twitterapi.io, RequestHunt or Product Hunt.
- [GTM Engineer Skills](https://hebbmind.com/skill/gtm-engineer-skills.md): [Skill] Marketing skills for the AI search era: brand positioning from a website URL, SEO/GEO keyword and AI prompt research, Reddit opportunities, content planning and writing, backlink plans, and audits of how citable your site is to AI. Some scripts need Node.js; site-code changes need a developer.
- [Goose Skills](https://hebbmind.com/skill/goose-skills.md): [Skill] 200+ skills for brand growth: customer and competitor research, ad and social performance analysis, ad creatives and social content, SEO, lead mining and outreach. Most are free; skills that pull external data use GooseWorks account credits (1,000 on sign-up), and some need keys like Apify.
- [eCommerce Skills](https://hebbmind.com/skill/ecommerce-skills.md): [Skill] 100+ skills for sellers on Amazon, Shopify, eBay, Etsy, TikTok Shop and Walmart: product research, competitor and review analysis, profit math, pricing, listings, ads and cross-border expansion. Mostly plain instructions, a few scripts, no API key. Have a pro check tax and compliance advice.
- [Amazon Skills by Nexscope](https://hebbmind.com/skill/amazon-skills.md): [Skill] 50+ skills for Amazon sellers: product and keyword research, listings and A+ copy, PPC, FBA fees and profit, and tariff estimates. Free, no API key; a few skills run bundled scripts on public Amazon data and need Python. Tariff and compliance output needs professional review.
- [OpenClaudia](https://hebbmind.com/skill/openclaudia-skills.md): [Skill] Open-source marketing toolkit with 78 skills for SEO audits, blog and landing-page copy, email sequences, social posting, ad campaigns and competitor analysis. Basic use needs no keys; pulling data from Semrush, GA4 or HubSpot, or publishing automatically, needs the matching API keys.
- [SEO Skill](https://hebbmind.com/cli/seo.md): [CLI] SEO CLI and MCP server for agents: crawls your site for technical issues, uses Search Console data to rank fixes, and compares before and after. Needs Node.js 22+ and Google sign-in; keyword and competitor research needs paid data (DataForSEO, Semrush or Ahrefs).
- [Firecrawl SEO Audit](https://hebbmind.com/skill/firecrawl-seo-audit.md): [Skill] Official Firecrawl skill: crawls a site and its key pages, checks titles, descriptions, heading structure, internal links and keyword opportunities, compares top-ranking competitors, and outputs a prioritized SEO audit. Needs a Firecrawl API key (free: 1,000 credits/month) and its CLI.
- [Firecrawl Workflows](https://hebbmind.com/skill/firecrawl-workflows.md): [Skill] 16 official Firecrawl skills that turn web scraping into deliverables: competitor pricing and feature tracking, market and industry reports, pre-meeting account research, lead lists, SEO audits and literature reviews. Needs a Firecrawl API key plus its CLI or MCP.
- [Webflow MCP Server](https://hebbmind.com/mcp/webflow-mcp-server.md): [MCP] Webflow's official MCP: manage your site's pages, CMS content and blog posts by chat, and with the MCP Bridge App in the Designer, edit page elements and styles directly. Needs a Webflow account and Node.js 22.3+; first connection asks you to authorize sites.
- [Wix Manage](https://hebbmind.com/skill/wix-manage.md): [Skill] Wix's official skill that teaches agents the right APIs for managing Wix site business features: store products and orders, bookings, events, pricing plans, forms, blog, SEO and marketing, instead of clicking through the dashboard. Needs a Wix site with an API key or OAuth; still experimental.
