Tools

Google's official skill that queries account data through the Google Ads MCP server to diagnose conversion drops, falling leads and impression share lost to bids, budgets or ad rank. Needs a Google Ads account, API credentials (developer token and OAuth) and Python 3.12.

Lets agents query Google Ads accounts, campaigns and performance data with GAQL; currently read-only tools only. Maintained by Google; needs Google Cloud credentials and Google Ads API access.

Stape's Google Tag Manager MCP: lets agents view, create and edit tags, triggers and variables in GTM containers, for tracking and conversion setup. Hosted version (routes data via Stape's servers) needs just Google sign-in on first use; or run locally with a service account key.

Official Google Ads API assistant: ask in plain language, generate and validate GAQL queries, run them to export account data to CSV, and debug offline conversion uploads. Account-changing code is generated, not run. Needs a developer token, credentials file and Python 3.10+.